Podcast ad revenue to exceed $2B by 2023, IAB forecasts

  • May 13, 2021

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  • Tori

Dive Brief: Podcasting ad revenue rose 19% to $842 million last year, driven by a 37% gain in the fourth quarter, and is expected to surpass $2 billion by 2023, according a study by the Interactive Advertising Bureau (IAB) and consulting firm PricewaterhouseCoopers.

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