Not many people expected that digital audio would reach new heights amid the pandemic. After all, consumers most often listened to podcasts and online radio during their commuting hours. But commute or not, consumers are still listening.

When the pandemic hit and lockdown brought the UK to a grinding halt, many advertisers slammed on the brakes, pausing campaigns in flight or delaying them until later in the year. Tightening spending was not the only reason, although that certainly played a part. Brands also questioned whether their existing campaigns would be inappropriate, their creative ineffective against the backdrop of a global crisis. That’s where dynamic, personalised advertising comes in.

Digital audio listening is on the rise. According to the IAB, in the UK 29.6m people listen to digital audio each week*. RAJAR, the body that measures radio audiences in the UK, reports similar data stating that 49m people tune in to digital audio and radio each week, and that 59 per cent of all radio listening is digital.

Philadelphia PA, USA—The Pod Spotter, a podcast that celebrates under-the-radar and next-big-thing podcasts launches today (thepodspotter.com). The podcast was created by Price Brothers, a creative audio entity, and focuses on a different podcast each week that deserves attention for being offbeat, totally unique, or just plain weird. The Pod Spotter launches with three diverse episodes on Apple Podcasts and Stitcher.