In this exclusive interview with ExchangeWire, Dan Price, Partner at Price Brothers and Founder of Oink Ink, details how the use of creative in digital audio is set to change with the advent of new technologies, alongside what opportunities the medium lends to brand marketers.

Audio marketing doesn’t get a whole lot of love or attention, but two radio veterans are out to get a little more respect for the rising audio sector with the launch of digital audio creative agency Price Brothers.

Dive Brief: Podcasting ad revenue rose 19% to $842 million last year, driven by a 37% gain in the fourth quarter, and is expected to surpass $2 billion by 2023, according a study by the Interactive Advertising Bureau (IAB) and consulting firm PricewaterhouseCoopers.

Not many people expected that digital audio would reach new heights amid the pandemic. After all, consumers most often listened to podcasts and online radio during their commuting hours. But commute or not, consumers are still listening.

When the pandemic hit and lockdown brought the UK to a grinding halt, many advertisers slammed on the brakes, pausing campaigns in flight or delaying them until later in the year. Tightening spending was not the only reason, although that certainly played a part. Brands also questioned whether their existing campaigns would be inappropriate, their […]

Digital audio listening is on the rise. According to the IAB, in the UK 29.6m people listen to digital audio each week*. RAJAR, the body that measures radio audiences in the UK, reports similar data stating that 49m people tune in to digital audio and radio each week, and that 59 per cent of all […]