Digital Audio Company to Focus on Content PHILADELPHIA. Digital audio boutique, Price Brothers, has announced the launch of its latest initiative, branded podcasting. Price Brothers was launched in 2021 as an off-shoot to sister company Oink Ink Radio, the venerable audio creative shop, to focus on emerging technologies in the digital audio space. The move […]

Long form audio may be one of the biggest trends in content marketing, but if a tree falls in the forest…? Here’s what you need to know before launching a brand podcast.

As technology continues to evolve at an exponential rate, the audio industry is no exception. Audio advertising is increasingly becoming more interactive, encouraging users to engage with ads via click-throughs or even speaking to the ad itself.

Newly launched digital audio boutique Price Brothers has been tapped for creative and production services by voice dialogue platform Instreamatic.

In this exclusive interview with ExchangeWire, Dan Price, Partner at Price Brothers and Founder of Oink Ink, details how the use of creative in digital audio is set to change with the advent of new technologies, alongside what opportunities the medium lends to brand marketers.

Audio marketing doesn’t get a whole lot of love or attention, but two radio veterans are out to get a little more respect for the rising audio sector with the launch of digital audio creative agency Price Brothers.