Instreamatic Taps Price Brothers as Creative Partner

  • Radio + Television Business Report

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  • September 10, 2021

Newly launched digital audio boutique Price Brothers has been tapped for creative and production services by voice dialogue platform Instreamatic.

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CREATIVE IN DIGITAL AUDIO: Q&A WITH DAN PRICE, PRICE BROTHERS

  • ExchangeWire

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  • September 8, 2021

In this exclusive interview with ExchangeWire, Dan Price, Partner at Price Brothers and Founder of Oink Ink, details how the use of creative in digital audio is set to change with the advent of new technologies, alongside what opportunities the medium lends to brand marketers.

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Radio Ad Veterans Launch Digital Audio Boutique

  • Adweek

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  • May 24, 2021

Audio marketing doesn’t get a whole lot of love or attention, but two radio veterans are out to get a little more respect for the rising audio sector with the launch of digital audio creative agency Price Brothers.

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Podcast ad revenue to exceed $2B by 2023, IAB forecasts

  • Marketing Dive

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  • May 13, 2021

Dive Brief: Podcasting ad revenue rose 19% to $842 million last year, driven by a 37% gain in the fourth quarter, and is expected to surpass $2 billion by 2023, according a study by the Interactive Advertising Bureau (IAB) and consulting firm PricewaterhouseCoopers.

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Digital Audio Proves Resilient During The Pandemic

  • Forbes

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  • May 12, 2021

Not many people expected that digital audio would reach new heights amid the pandemic. After all, consumers most often listened to podcasts and online radio during their commuting hours. But commute or not, consumers are still listening.

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The case for dynamic advertising in an uncertain world

  • Industry Insights

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  • January 14, 2021

When the pandemic hit and lockdown brought the UK to a grinding halt, many advertisers slammed on the brakes, pausing campaigns in flight or delaying them until later in the year. Tightening spending was not the only reason, although that certainly played a part. Brands also questioned whether their existing campaigns would be inappropriate, their creative ineffective against the backdrop of a global crisis. That’s where dynamic, personalised advertising comes in.

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